Click here to download: MarketingChapterSustainableFashionHandbook.pdfMarketing Chapter from Sustainable Fashion: A Handbook for Educators
The way in which ethics is marketed can support attempts to bring about sustainable change in the fashion industry, but can also undermine these efforts when claims are unsubstantiated or vague.The contributions in the Marketing section of this Handbook provide useful starting points to engage students in marketing related courses such as visual merchandising, promotion, consumer behaviour, strategic fashion management and communications.
You can also download each individual teaching activity from this chapter and other materials for marketing related courses.
CONTENTS
Introduction
Further information
- Teaching materials
Ethical issues in fashion marketing
Rosemary Varley, London College of Fashion, UK
Sourcing ethically: Learning through presentations
Claire Orwin, De Montfort University, UK
Visual display and merchandising for an ethical fashion industry
Connie Ulasewicz, San Francisco State University, USA
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