Click here to download: Ethical+Consumerism+discussion+paper+1.pdfDiscussion paper 1: the rise and impact of ethical consumerism
It's received wisdom in the fashion industry that the market for 'ethical' fashion is booming. But what do we mean by 'ethical consumerism', and does this trend mean that the fashion industry as a whole is getting more ethical? In this factsheet we'll examine these questions from two sides: demand and supply. First we'll look at the extent to which there really is a demand for ethical clothing from consumers. Next we'll look at what the market is doing to satisfy that demand. Finally, we'll examine whether the market's response to consumer demand is leading to benefits for workers in the supply chain.
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